How it works
Pay Per Lead allows you to have more control over your budget and target specific areas for receiving referrals. By paying upfront for a predetermined number of referrals, you can streamline your expenses and focus on converting these leads into successful transactions without incurring a referral fee at the time of closing.
Frequently Asked Questions
How much does Pay Per Lead cost?
- The cost of referrals varies depending on the type of clients you are looking to serve (buyer or seller) and the location where you would like to receive referrals. Pricing is subject to change based on these factors. Please contact your HomeLight representative to discuss further pricing options that best suit your budget.
How often am I billed?
- The billing cycle starts the moment you sign up. You will be billed 30 days after your sign-up date and continuously every 30 days thereafter.
Who do I go to for questions about my charges?
- All questions regarding billing with Pay Per Lead can be directed to pplclosings@homelight.com.
Who do I go to for questions about my zip codes?
- All questions regarding your zip codes with Pay Per Lead can be directed to pplclosings@homelight.com. Your HomeLight representative will reach out to you to make any adjustments.
How am I notified of a referral?
- Notifications of incoming referrals will be sent via text message, email, and mobile app notification.
Most referrals through Pay Per Lead will be initiated via text message first. To claim a text-first referral, simply click on the link provided in the text or email, or tap on your app notification. Send a message through the HomeLight system to claim the referral. Once claimed, you will receive the client's contact details via email and can proceed to call them promptly after initiating communication via text.
In some cases, you will be notified to call the client first. To do this, simply click on the link provided in the text or email, or tap on your app notification. HomeLight will then prompt you to "Call me to claim referral". After selecting this, you will receive an incoming call from HomeLight. Press 1 to successfully claim the referral after the recording.
How do I update a referral?
- Updating referrals in your dashboard is important to keep HomeLight informed about your progress with the referrals sent to you. To update a referral, simply click on the client you are looking to update and move the referral to the corresponding stage.
- Note: You cannot go backwards in stages. For example, if you connect with a client, but then get a voicemail at a later date, you cannot move a referral back to the Agent Left Voicemail stage. In these instances, use the Notes section of the referral to provide an update if you have not progressed to the next stage.
How often should I update my referrals?
- HomeLight will send you a reminder via email to update your referrals every two weeks, though it is recommended to update a referral in real time as you progress with the client.
Can I pause my referrals?
- Yes. If you're unable to connect with HomeLight's referrals for a select amount of time, you can put yourself on vacation to pause referrals until you return. To do this, navigate to your "Account" in the HomeLight mobile app, select "Vacation Settings", insert the start and end date, and select "Save".
Can I decline a referral?
- No. Agents cannot decline referrals under the Pay Per Lead model. If you have questions about the area(s) you are receiving referrals in, or the type of referrals being sent to you, please reach out to pplclosings@homelight.com.
When should I fail a referral?
- You should only fail a referral for the following reasons:
- The client is not a good fit for you.
- The client is unresponsive after multiple attempts at reaching out beyond 30 days.
If you have any additional questions, please reach out to HomeLight at pplclosings@homelight.com.