Learn how to take advantage of your tagged Buy Before You Sell opportunities
You have received a referral tagged as eligible for HomeLight’s Buy Before You Sell. Now what?
Agents who use Buy Before You Sell have the opportunity to convert HomeLight leads at a higher rate. Follow these steps to ensure you are making the most of your Buy Before You Sell lead.
Step 1: Brush up on Buy Before You Sell
As a certified Buy Before You Sell agent, you have been trained by the HomeLight team on how to successfully navigate the program. In case you need a refresher before contacting your new lead, check out the educational Buy Before You Sell resources below.
Watch the Buy Before You Sell explainer video
→ Review the Agent Training & Certification Deck
→ Print & download the cheat sheet
→ Read the Help Center articles
Step 2: Share your Lead Capture Link with your new referral
For a competitive edge, include your Lead Capture Link when initially contacting new referrals. By showing you can facilitate a faster and more seamless transaction, you can convert your referral into a client immediately.
Step 3: Discover how much equity your client can unlock with the Equity Unlock Calculator
Prepare for your client pitch with the Buy Before You Sell Equity Unlock Amount Calculator.
Empower them to sell their home with Buy Before You Sell by providing an estimate of the portion of equity they can unlock from their current home to put towards their new home when they use Buy Before You Sell.
Read more about the Equity Unlock Calculator here.
Step 4: Prepare for your client pitch with customizable materials
Create compelling marketing collateral for your client pitch using the Buy Before You Sell marketing toolkit.
→ Present the Client Pitch Deck with your client's estimated Equity Unlock Amount
→ Customize Buy Before You Sell material with your own branding
→ Print & share Buy Before You Sell one-pagers for your clients to take home
Step 5: Submit your client for Buy Before You Sell
Once you have successfully pitched Buy Before You Sell, it’s time to officially submit your client’s information for the program.
Log into the HomeLight agent portal to submit your client’s information through the Agent Portal, and begin the selling journey with HomeLight.
